Karupannya Group

Karupannya Group is widely acknowledged as a preeminent organization in Bangladesh, lauded for its pioneering efforts in the rugs industry. With an unwavering commitment to excellence, the group has established itself as the foremost manufacturer and exporter of rugs goods in the country.

In its journey towards multifaceted growth, KG has diversified its interests across several domains, including yarn, jute yarn, packaging, and construction development. The management’s relentless pursuit of efficiency, productivity, and expansion has underpinned the group’s continued success.

With a strategic focus on modernization, sustainability, and social development, KG has emerged as a beacon of progressive leadership in Bangladesh. The management acknowledges the pivotal role played by its workforce in driving the organization’s growth trajectory, and their creative abilities are regarded as a valuable asset.

Endowed with a wealth of experience and expertise, the KG leadership is poised to chart a course towards a prosperous future for the organization and the nation at large. The group’s unwavering dedication to sustainability and social responsibility is a testament to its commitment to leaving a positive impact on the world.

About US

Our Mission

Our mission is establishing sustainable employment opportunity and women empowerment in Rangpur region; Producing handmade rugs by eco-friendly materials as well as contributing to the environment.

Our Vision

Our vision is to meet quality, to make cost saving and to create life with socio-environmental realization. Our success lies in the upgradation of our workers’ living standard.

What We Do

Motivation, Business Model and Concept

At the core of our business philosophy lies a deep conviction that our customers are the driving force behind our growth trajectory. By proactively engaging with their evolving needs and preferences, we have been able to establish a simple yet effective business model that fuels our success. Our partnership with IKEA over the past few years has been a source of great inspiration, and their vision and values have provided invaluable insights as we strive to grow as an organization.

A key aspect of our competitive advantage lies in our alternative human resource management practices, which allow us to optimize production efficiency while competing with the increasing prevalence of automation. Our state-of-the-art integrated manual production design, coupled with a dedicated workforce comprising solely of females, provides us with a distinct advantage on multiple fronts. Moreover, our commitment to empowering the livelihoods of female villagers in the impoverished Rangpur area of Bangladesh is an essential aspect of our social responsibility agenda.

As a business that prides itself on innovation and excellence, we remain committed to delivering high-quality products that are both competitive and sustainable. Our unwavering focus on product development and sustainability, combined with our ethos of prioritizing social welfare over profit margins, underpins our continued success. We are confident that with our dedication to these principles, we will continue to drive growth and make meaningful contributions towards creating a better world.

Founder’s Word

Entrepreneurs are the driving force of human civilization. They capacitate the natural resource and empower the human potential. Any individual with a good deal of commitment and clarity of vision can cross any limit, reach any height and achieve anything for him as well his fellow human beings.

Karupannya Rangpur, a global brand, is a Bangladeshi hand-made rug enterprise exactly in that vigor and spirit that is constituted of the community, by the community and for the community. We do not claim we are the greatest in market but assuredly, we are a fine illustration of how big we can do with just what little we have in our hands right now. We believe this is our home. We believe in, better said, live in Karupannya.

Karupannya crafts cool carpets called Satranji for your home and office decor all from natural fiber. In the modern world, Karupannya stands out as the savior of Satranji, the long-lost symbol of comfort and beauty adorned by the dignity and the royalty since the ancient world. Thanks to us, the six thousand workers and employees, Karupannya today has earned top notch global recognition as a professional and customer focused business, that excels in the manufacture of carpets and rugs from waste of garment, jute, yarn, rope and fiber for homes and businesses.

The unwavering journey that took off with only five weavers from Nishbetganj of Rangpur, the heartland of Satranji, in 1991, today has grown up to a number of 7,000 weavers producing and selling them at a very affordable price to over 55 countries across the world earning revenue of US$ 40 million.

Actually, low earning people all over the world can buy our products for their homes and offices and make life easier.

The goal of every business on earth essentially is human wellbeing. Whatever we earn in terms of money, we invest half of it for the betterment of the organization, the rest for the betterment of our community.

We, the undaunted seven thousand at Karupannya, have actually committed our times in redesigning the near-lost art of the Bengal. Karupannya weaving the poetry of carpet feels proud to act as the torch bearer of the Satranji fable and happily share it with the rest of the world.

We grow as we learn and relearn from our customers. They are the ones who define and refine us in our continuous endeavor of holding the top rank in the market. To our customers, I would very much like to personally thank you for your unwavering support and pure belief in Karupannya Rangpur Limited. We really want to work very closely with you and walk a long way in finding ways on how we can improve our quality of service and help you with your activity.

We take this responsibility very seriously and we look forward to work with people on a very long-term basis.

Thank you so much

Shafiqul Alam Selim